With over 100 dedicated retail locations in the United States and a history dating back to 1902, Bassett Furniture is an industry leader in fashionable and innovative home furnishings. To support their stores in Lone Tree and Thornton, the team at Weller Media launched advertising campaigns, including engaging outreach through targeted email marketing, features in leading magazines, and seasonal radio campaigns.
Launched on the Fourth of July weekend, Bassett’s first email marketing campaign had a 53.9% open rate and directly generated more than $36,000 in revenue for the Lone Tree and Thornton locations. For this campaign as well as subsequent email marketing campaigns, I imported and managed subscribers in MailChimp, designed the email layout and wrote the copy.
Bassett Furniture was also featured on the back cover of Home & Garden Colorado’s Fall 2023 issue and the November 2023 issue of 5280 Magazine. I designed the layout for both of these advertisements and coordinated with the publications for print production.
Additionally, we placed seasonal radio advertisements in the Denver metro area promoting Bassett’s fall and end of the year sales. I wrote the copy for these advertisements, as well as provided creative direction to the production team.
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