Ahead of the 2023 annual memorial race, the Fallen Officer Fund of Colorado (formerly the Jeremy Bitner Memorial Fund) wanted to rebrand their organization, launch a new streamlined website, and promote the race. The organization wanted to clarify their purpose to donors and race participants, while still honoring the officer for whom the fund was established for. Additionally, they wanted to increase race sign-ups for the 11th annual Jeremy Bitner Memorial Race and needed a streamlined and organized site to point participants to.
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