Rawlins Law is an award-winning personal injury law firm in San Diego, California. Founder and CEO, Ashley Rawlins, is known as “Car Crash Ash” and wanted to create a billboard campaign incorporating this brand personality. This campaign complimented the existing television commercial campaign and generated additional leads and cases for the firm.
The billboard was selected as a finalist in the Best Outdoor Ad category in the 2024 Golden Gavel Awards. The ad also generated user engagement on Instagram, as the firm hosted a giveaway for followers who submitted selfies with the billboard.
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