Clinetic is a health technology company harnessing the potential of electronic health record data to accelerate research and evidence generation. Using a strategic foundation, we designed the Clinetic visual identity to reflect the modern, sophisticated, technical and complex work they do and better position their brand against competitors. The main focus was to ensure the brand visual identity was extensible and could be applied seamlessly across the Clinetic website, mobile application and all brand touchpoints.
Once we established a brand identity, I supported the Clinetic team by creating additional brand collateral and marketing materials, including presentations, website and app UX design, social media graphics and print collateral.
